Why is Olivia Rodrigo's Signature Colour? | Members Newsletter

Purple isn’t just Olivia Rodrigo’s favourite colour—it’s her brand. From SOUR to GUTS, she’s built a visual identity that’s feminine, rebellious, and unmistakably hers.

One of the most important elements of developing a signature brand is finding a signature colour. All brands know that the colours they use will come to define them: Facebook settled on their friendly-yet-timeless blue, McDonalds uses yellow and red as an ugly yet attention-grabbing pairing, Amazon has orange, Sprite has neon green, and so on. However, it’s not just product brands which can use colour to create recognisability - pop stars also use colour to cement their brand. In today’s newsletter, I’m going to break down my thoughts on why Olivia Rodrigo uses purple as her signature colour in her branding.