Hi, I’m Ellie-Jean!

I want to help as many women as I can become more confident in their personal style and dress for their authentic selves. I created this community to connect style enthusiasts together to improve our wardrobes together.

Free Newsletter

Weekly Personal Style Insights

Get closer each week to your dream style

how-to guides for personal style including: body types, style roots, colour seasons and more
style methods, systems and lessons
interesting content curated for style enthusiasts
your questions answered

When I was still at university, I found myself one summer consumed by a world of personal style I discovered which explored body types, colour seasons and essences. I was thrilled by the detail that went into these style systems and was determined to learn everything I could about it.

I quickly started sharing everything I learned on TikTok, and much to my delight, found a community of people who were also curious about these ideas. Unlike today's popular attitude to fashion which goes something like: "wear anything you fancy", these style systems encourage taking extra thought into your outfits, curating a wardrobe which enhances your features, and giving you tools to look and feel amazing.

I set up my style consultancy shortly after, and have since worked with 2500+ women to find their best look. My social media has grown with a combined following of over 1 million followers across TikTok, Instagram and YouTube.

Today, at Body & Style we create digital resources for individuals and stylists to better understand image-based dressing, build their personal style toolkits and dress their best

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Newsletter + Community

This community is for fashion enthusiasts: those who want to dig deep into style systems, uncover their most harmonious styles and become the best-dressed version of themselves.

Livestreams

I run livestreams where we work through various style problems as a group, chat about style systems, or discuss the book of the month.

Full access to complete newsletters

Each newsletter has a members only section with an article written exclusively for you. This includes my weekly curated content, favourites and shop-able outfits for your style problems. You also receive a members-only newsletter each month with extra content

Extra YouTube Q&A Video

For each YouTube video I create, I open the floor to you to ask me your questions on the topic. If there is something you want to know, this is your place to ask me

Resources

Get access to a wealth of past newsletters, including worksheets, notion templates as well as recordings of every live stream to watch through at your leisure

Outfit Feedback

Share your OOTDs or features photos and get feedback from the group on finding your types/dressing for your style. Each week I set an outfit challenge for the group

Support my content

If you enjoy watching my content on TikTok, Instagram or YouTube, this is the best way to tip me. I rarely do sponsorships, and so your support would be greatly appreciated

Subscribe to Style Scholars

This is a space for style enthusiasts. If you want to learn to dress better, find the clothes that make you look good and express your personality, this community is for you. I share my insights on style systems from body types to colour seasons ♥️

People

Ellie-Jean Royden

@elliejean

I make style systems easy and fun! I am a content creator and style consultant helping you find your style